Client: “I need this campaign to change direction completely, spin around in the other direction. I know 360 degrees makes you point the same way again, so I guess I’m asking for a 359 degree change.”
Me: “So you want us to exert the most amount of effort for the least amount of change…”
Client: “What? No. 359 degrees! Big change!”
Go easy on them. They can’t understand the maths.
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