Hi folks,
I thought I’d take a minute to let you know why I think the cover design for John’s new book The Fault in our Stars is brilliant. I am almost as dismayed by the negative responses to the cover as I was impressed by the amazingly wonderful designs submitted by many of you earlier…
Client: “I need this campaign to change direction completely, spin around in the other direction. I know 360 degrees makes you point the same way again, so I guess I’m asking for a 359 degree change.”
Me: “So you want us to exert the most amount of effort for the least amount of change…”
Client: “What? No. 359 degrees! Big change!”